LEON BURGER’S LATEST CAMPAIGN

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LEON LAUNCHES BETTER BURGERS CAMPAIGN

  • Wide industry call to improve sourcing and nutrition of fast food nationwide
  • Restaurant is also launching a new Burger Meal Deal, a Crispy Chicken Korean Burger and vegan menu innovations
  • New menu available from 8th October in LEON restaurants across the UK
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Naturally Fast Food chain LEON is launching the Better Burgers Campaign, rallying the hospitality industry to improve the nutrition and sourcing of fast food.

The campaign brings to life LEON’s mission to serve naturally fast food that not only tastes good but does good too, with a menu featuring local and responsibly sourced seasonal ingredients. The announcement comes at a time when consumers are challenging restaurants to behave with more transparency and clarity on the nutritional value of their menus.

The Better Burgers Campaign kicks off with the launch of LEON’s new Burger Meal Deal (any burger)1, regular Baked Fries and a no-added-sugar natural fruit juice sparkling can; £8.95) and the new Crispy Chicken Korean Burger. This good-for-your-gut burger is made with raw, fermented kimchi, LEON’s best-selling GFC higher-welfare British chicken nuggets and a zingy Korean mayo.

Each of LEON’s Burgers is truly ‘better’: from the delicious Chargrilled Chicken Burger made with 100% British chicken thigh, which has double the protein of a McDonald’s McChicken Sandwich and more protein than any of KFC’s Chicken Burgers, to the Fish Finger Burger made with MSC fish from sustainable shoals which beats McDonald’s equivalent, Filet-o-Fish.

LEON believes in the power of plants and has increased the number of plant-based dishes on its menu, with a focus always on flavour helping guests to both eat well and look after the planet. In fact, sales of plant-based burgers now equal the number of meat-based burgers2 which couldn’t make the team at LEON happier.

Continuing to innovate in plant-based dishes, LEON is also launching a new Vegan Tagine with Jackfruit & Chickpeas (£4.95) and Sweetcorn Ribs with Parmesan & Truffle (£3.45), welcoming the return of the Brazilian Black Beans (£3.95), and larger Vegan Cheezy Loaded Fries, now topped with hot jalapeños (£3.95).

Continuing its commitment to seasonality, the Grilled Aubergine and Paprika Chicken Plant Boxes have been updated to feature the best of British autumnal roasted veg.

Erica Molyneaux, Head of Food at LEON, said: “It is our mission to continue to give our guests food that tastes good, does good and is kind to the planet. It is time for other restaurant brands to join us in the Better Burgers Campaign and rally for the improvement of food sourcing and nutrition within the fast food industry.

“We’re excited to be launching a new responsibly-sourced burger and a range of vegan sides which continues to show our ongoing commitment to providing innovative, affordable and good-for-your-gut fast food.”

The new menu is available across all LEON restaurants from Thursday 8th October 2020.

TURTLE BAY // MOTHERCLUCKER VEGAN BURGER

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WHAT A MOTHERCLUCKER! TURTLE BAY LAUNCHES PLANT-BASED BURGER FOR WORLD VEGAN DAY

Caribbean restaurant, Turtle Bay, has launched a meat-free ‘Motherclucker’ burger to coincide with World Vegan Day on Friday November 1st. Featuring a vegan chicken style patty, vegan burger bun, jerk vegan mayo, rocket, smashed avocado, pickled pink onion and jerk BBQ sauce, the Vegan Motherclucker is priced £7.50 and available at Turtle Bay restaurants nationwide. It is also available as part of the £10 lunch deal – any burger or roti plus one side and one homemade soft drink, Monday to Friday from 12pm-3pm.

ESSEX VEGAN WINTERFEST // EVENT

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Vegan Christmas Wonderland at the Essex Vegan WinterFest

Enjoy the ethical festival feel-good factor at the Essex Vegan WinterFest this December. Colchester Charter Hall will be playing host to an exciting family Christmas food and shopping experience. Whether you fancy trying some festive food, are looking for new recipe ideas or are fed up with buying the usual gifts for the family and are looking for something that’s plastic-free, this event will have everything you need to create the perfect cruelty-free Christmas…

The 2019 Essex Vegan WinterFest will take place at Colchester Charter Hall on Saturday 14th December 2019 from 10.30am – 4.30pm. This unique WinterFest features over 100 fantastic stalls offering a wide variety of festive vegan produce, including Christmas cakes, mince pies and chocolate. There’s also clothing from Viva la Vegan, Wear Your Voice and Vegan Slogan Clothing, plus Ethical gift ideas from stalls like Seraphina Jewellery, Eden Perfumes (with Viva La Vegan) and Organically Epic. 

Hot takeaway food includes delicious dishes from Greek Vegan Deli, Home Kitchen, Vdogs and Veg Heads. There will also be free Bute Island Sheese samples to enjoy, plus food stalls, Deliciously Honest, Dinky Doos, Happy Cat Coffee, Honest Edibles, kt london, O’Donnell Moonshine, The May Bakery, The Olive Branch and Vegan Sweet Tooth London. There will also be all day informative talks and exciting cookery demos to inspire.

And in the true Christmas spirit, the event also helps local homeless people, whilst also helping to reduce food waste. Stall holders are asked to donate any surplus food at the end of the festival, and a group of volunteers distributes it to homeless people after the event, providing a hot meal as well as cold dishes.

The Essex Vegan WinterFest takes place on Saturday, 14th December 2019 from 10:30am – 4:30pm at Colchester Charter Hall, Cowdray Avenue, Colchester, Essex, CO1 1YH. Entry is from just £3 (under 16’s free) and this includes entry to all areas and activities. Standard tickets are purchased at the door on the day. VIP tickets, £15, include fast track entry and a goody bag full of vegan products, samples, discounts and offers can be purchased in advance but sell out quickly. For more information please visitwww.veganeventsuk.co.uk or www.facebook.com/VeganEventsUK