LEON BURGER’S LATEST CAMPAIGN

Thank you to Talker Tailor for the following content

LEON LAUNCHES BETTER BURGERS CAMPAIGN

  • Wide industry call to improve sourcing and nutrition of fast food nationwide
  • Restaurant is also launching a new Burger Meal Deal, a Crispy Chicken Korean Burger and vegan menu innovations
  • New menu available from 8th October in LEON restaurants across the UK
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Naturally Fast Food chain LEON is launching the Better Burgers Campaign, rallying the hospitality industry to improve the nutrition and sourcing of fast food.

The campaign brings to life LEON’s mission to serve naturally fast food that not only tastes good but does good too, with a menu featuring local and responsibly sourced seasonal ingredients. The announcement comes at a time when consumers are challenging restaurants to behave with more transparency and clarity on the nutritional value of their menus.

The Better Burgers Campaign kicks off with the launch of LEON’s new Burger Meal Deal (any burger)1, regular Baked Fries and a no-added-sugar natural fruit juice sparkling can; £8.95) and the new Crispy Chicken Korean Burger. This good-for-your-gut burger is made with raw, fermented kimchi, LEON’s best-selling GFC higher-welfare British chicken nuggets and a zingy Korean mayo.

Each of LEON’s Burgers is truly ‘better’: from the delicious Chargrilled Chicken Burger made with 100% British chicken thigh, which has double the protein of a McDonald’s McChicken Sandwich and more protein than any of KFC’s Chicken Burgers, to the Fish Finger Burger made with MSC fish from sustainable shoals which beats McDonald’s equivalent, Filet-o-Fish.

LEON believes in the power of plants and has increased the number of plant-based dishes on its menu, with a focus always on flavour helping guests to both eat well and look after the planet. In fact, sales of plant-based burgers now equal the number of meat-based burgers2 which couldn’t make the team at LEON happier.

Continuing to innovate in plant-based dishes, LEON is also launching a new Vegan Tagine with Jackfruit & Chickpeas (£4.95) and Sweetcorn Ribs with Parmesan & Truffle (£3.45), welcoming the return of the Brazilian Black Beans (£3.95), and larger Vegan Cheezy Loaded Fries, now topped with hot jalapeños (£3.95).

Continuing its commitment to seasonality, the Grilled Aubergine and Paprika Chicken Plant Boxes have been updated to feature the best of British autumnal roasted veg.

Erica Molyneaux, Head of Food at LEON, said: “It is our mission to continue to give our guests food that tastes good, does good and is kind to the planet. It is time for other restaurant brands to join us in the Better Burgers Campaign and rally for the improvement of food sourcing and nutrition within the fast food industry.

“We’re excited to be launching a new responsibly-sourced burger and a range of vegan sides which continues to show our ongoing commitment to providing innovative, affordable and good-for-your-gut fast food.”

The new menu is available across all LEON restaurants from Thursday 8th October 2020.

NUDIE SNACKS // NEW PRODUCT

Thanks to Nudie Snacks PR for the following content.

Groundbreaking brand Nudie Snacks has harnessed the plant power in wonky veg and is the first to market a new product made from fresh produce that would usually have been discarded.

The Caulifower Crisps are made from 40% fresh cauliflower grown in Scotland and come in two different flavours – cheese and caramelised onion and katsu curry. They offer bold and innovative flavours with a broad appeal to all ages and tastes.

The Ayrshire brand says the crisps are in line with its ethos of producing quality plant-based snacks that are a healthier alternative.

With no artificial flavourings or colourings, the Cauliflower Crisps are low in sugar, high in fibre and 40% lower in saturated fat than traditional potato crisps, making a healthier snacking option. Importantly, they are cutting food waste as the crisps are made from vegetables often thrown out because they don’t meet standard shape and size requirements.

“We wanted to find a way to use all the wonky cauliflowers that shops think they can’t or shouldn’t be selling and making them into a snack we’re proud of,” said Tracey Hogarth, founder of Nudie Snacks.

“We are the first to market this product – it’s the perfect snack and doesn’t compromise on taste or quality.”

“With the health risks associated with diabetes, obesity and coronavirus, it has never been a more important time to keep your immune system and gut health in good condition. Eating pulses is better for you, keeps you fuller for longer and prevents you reaching for high-fat, high-sugar snacks.”

A 22gm bag of Cauliflower Crisps has 118 calories and is perfect for adults and children, in packed lunch boxes, to nibble on during the day or in the evening.

Suitable for those following vegan, vegetarian, gluten-free and dairy-free diets, the crisps are part of a new range by Nudie Snacks that includes Lentil Curls flavoured with Chilli and lime, Quinoa Chips with Sundried Tomato and Garlic, Lightly Salted Roasted Corn, Lightly Salted Hummus Chips and Popcorn.

The new range is available to buy from https://www.nudiesnacks.co.uk/

Prices from £9.99 for a box of 12 packs of Cauliflower Crisps, delivered straight to your door.