SQUEAKY BEAN ROAST CHICKEN SLICES // NEW PRODUCT

Thank you to Eden Green PR for the following content

Plant-based Roast Chicken Flavour Sandwich Slices come to Sainsbury’s and Waitrose.
Squeaky Bean®’s latest launch revolutionises meat-free sandwiches

Sainsbury’s and Waitrose are expanding their plant-based range with the introduction of Squeaky Bean’s vegan Roast Chicken Flavour Sandwich Slices. The new product will launch into 221 Sainsbury’s stores on 21 September, as well as 155 Waitrose stores on 30 September.  

Perfect for eating straight from the pack or making a flavourful sandwich filling or salad accompaniment, Squeaky Bean’s Roast Chicken Flavour Slices are a deliciously savoury addition to any plant-based lunch.
The new product was developed as a result of strong demand for Squeaky Bean’s existing range of Pastrami and Ham Style Slices. The realistic and succulent texture is sure to cause a flutter among consumers who are simply looking to reduce their meat intake, as well as those who are committed to a vegan diet.
Made from wildly delicious plants, including wheat, tofu and herbs, the Roast Chicken Style Slices are high in protein.

Packaged with sustainability in mind, the Slices are encased in a recyclable paper container with a peelable film lid. Each pack bears the recognisable bright Squeaky Bean branding, ensuring the Slices stand out on shelves.
In a recent survey from the British Sandwich Association, chicken topped the list of the nation’s favourite sandwich fillings. In combination with other ingredients, such as stuffing, it also featured a further two times in the list of the top nine sandwiches.

These favourite fillings contribute to more than 43,000 tonnes of chicken being consumed every year in the sandwich market alone. However, with the launch of Squeaky Bean’s Roast Chicken Style Slices, vegetarians and plant-based diners no longer need to miss out on these much-loved sandwich combinations, while flexitarians looking to reduce their meat intake – whether for health, environment or animal welfare concerns – can opt for a realistic alternative to chicken products. 
Consumers can shake up their sandwiches in a variety of ways, including by trying the club sandwich recipe featured below.

Sarah Augustine, Squeaky Bean co-creator, says: “Squeaky Bean is your sidekick in the kitchen, with these wonderfully versatile and flavourful Roast Chicken Flavour Slices that are sure to challenge negative perceptions of vegan food. Adding a deliciously moreish filling to sandwiches has never been easier – that’s if you can resist eating the Slices straight from the pack!”

Squeaky Bean’s delicious range of simple-to-prepare products are helping to expand the vegan food market, which is experiencing a year-on-year value growth of 22% for meat-free ready to eat lines [Kantar WPO 52 w/e April 2020].  

Each pack of Squeaky Bean plant-based Roast Chicken Slices weighs 90g and has a recommended retail price of £2.50.

SQUEAKY BEAN ROAST CHICKEN CLUB // RECIPE

Thank you to Eden Green PR for the following content

Recipe for Vegan Roast ‘Chicken’ Club Sandwich

Makes 1 large sandwich (serves 1-2) 

Ingredients: 

  • 1 pack of Squeaky Bean Roast Chicken Flavour Slices 
  • 1-2 slices of Squeaky Bean Ham Style Slices
  • 1⁄4 avocado, sliced 
  • 1 slice of vegan cheese 
  • A few leaves of lettuce or rocket salad 
  • 1 tomato, sliced 
  • 1 red onion, sliced 
  • A spoonful of tomato ketchup 
  • A little oil for frying 
  • 2 large slices of wholemeal bread 

For the vegan ‘honey’ mustard sauce: 

  • 2 tbsp vegan mayo 
  • 1 tbsp maple syrup or agave syrup 
  • 1 tsp yellow mustard 
  • 1 tbsp apple cider vinegar 
  • 1⁄4 tsp black pepper 

Method:

  1. Start by slicing your red onion and placing it into a non-stick pan over medium heat alongside a little oil. Cook for a few minutes, stirring regularly until the onion softens. 
  2. In the meantime, mix up your ‘honey’ mustard sauce in a small bowl. Whisk until smooth. 
  3. Once softened, remove the onion from the pan and set aside. Place 1-2 pieces of Squeaky Bean Ham Flavour Slices into the pan and allow it to cook for 1 minute, flipping halfway through. 
  4. Assemble your ‘chicken’ club sandwich! Start with a layer of sauce, add on the avocado and top with the vegan cheese slice. To get your cheese extra melty, place it under the grill in your oven for 1-2 minutes. 
  5. Place the sliced tomato onto the cheese, add a little more of the sauce, then top with a generous serving of the Squeaky Bean Roast Chicken Flavour Slices. Spread tomato ketchup onto the top slice, add the cooked ham slice, the red onion & finish off with the lettuce leaves. Spread the remainder of the ‘honey’ mustard sauce onto the second slice before placing it on top. 
  6. Slice the sandwich in half and enjoy!