WILEY’S FINEST CATCH FREE OMEGA // NEW PRODUCT

Thank you to JellyRock PR & Marketing for the following.

Wiley’s Finest launches CatchFree Omega – the “vegan fish oil” you can cook with

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A major step forward in health CatchFree Omega – Full spectrum Omega-3 Liquid is the first health supplement in the world that not only offers vegans and vegetarians their daily dose of Omega-3s and vitamin D from plant-based sources, but can also be used as an ingredient to create delicious meals such as desserts, smoothies and salads.

Omega-3s are crucial for the brain, heart, eye, and reproductive health. They optimise our brain function; improving focus, IQ and memory. They also have anti-inflammatory effects and have been shown to reduce the chance of dementia. Yet studies show most of the UK population, and especially vegans, vegetarians, and flexitarians are commonly deficient in Omega-3s. 

CatchFree Omega – Full spectrum Omega-3 Liquid and soft gel capsules are made from a blend of branded British-grown Ahiflower seed oil, Algarithm DHA derived from marine algae and the addition of MenaQ7 and Vitashine vitamin D3. 

Naturally wild and now agriculturally grown, British Ahiflower contains a full spectrum of healthy fats such as ALA Omega-3, SDA Omega-3, and GLA Omega-6 fatty acids. Each bloom of the Ahiflower produces up to four seeds which are then pressed to produce an Omega-rich healthy oil with a higher quality and quantity of Omegas than any other seed oil ever produced.

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The light Tropical Mango flavouring of CatchFree Omega – Full spectrum Omega-3 Liquid makes it truly unique in that consumers can conveniently cook with it. 

Vegans, vegetarians, and flexitarians are commonly deficient in the essential nutrient, omega-3. DHA omega-3 is crucial for brain, heart, eye, and reproductive health. Doctors recommend consuming 250-500 mg per day. Even vegetarians who eat eggs and dairy foods, their intake is, on average, only 20 mg DHA per day compared to the suggested. A large population study in vegetarians reported that more than half of the subjects consumed no DHA at all. 

Wiley’s Finest has continued to expand beyond wild Alaskan fish oils by launching other plant-based products such as Bold Heart, a useful and natural way to manage cholesterol in a convenient, mixable sachet serving for heart health on-the-go.

Sam Wiley, Wiley’s Finest CEO says: “”From day one, Wiley’s Finest was always designed to offer more than ‘just’ exceptional quality fish oil. We are passionate about the essential fatty acid category, and about our mission to serve the health and nutrition needs of all consumers. We recognise there are millions around the world who choose not to eat animal products, and our commitment to serve the health of everyone on the planet has just taken a major step forward.”

CatchFree Omega – Full spectrum Omega-3 Liquid and Capsules are certified non-GMO by NSF and Vegan by the Vegetarian Society.

It is available at the recommended retail price of £29.99 for either 60 softgel capsules (2 month supply) or 125ml of delicious mango-flavoured liquid. It is available online and from independent health food shops and pharmacists across the UK. 

For more information:  wileysfinest.co.uk

About Wiley’s Finest™
Wiley’s Finest™ point of difference is clear. A new generation of fish oil users has emerged – people who see fish oil not just as a generic ‘Omega-3’ supplement, but as seafood. People who demand a product to not only feature a high-concentration of EPA & DHA or science-driven formulas, but are traceable and sustainable. The company has taken off like a rocket, becoming the natural health food channel’s fastest growing fish oil brand and a preferred choice by many of the nation’s leading independent health food stores.

Although the Wiley’s Finest™ brand is relatively new, its family’s roots go deep in manufacturing and distillation of high purity ingredients. Brothers Sam and Daniel are third generation in the business; working with their father David and uncle Paul every day. They are proud that the family has been manufacturing since 1981 — that’s over 35 years of excellence in fine distillation.

What are Omega-3s?

Gretchen Vannice has a Master’s in Nutrition Science and is a registered dietitian nutritionist, specializing in omega-3 research. She is also author of Making Sense of Omega-3s: The Good Fats. She specialises in omega-3 research and natural health. She says:

“Both omega-3s and omega-6s are required fats in human health. They’re called essential fats because we need them but our bodies can’t make them; instead, we must consume them through diet and supplements. Most of us get plenty of omega-6s but fall short of enough omega-3s. 

“Omega-3s are among the most researched nutrients. Different forms and sources of omega-3s exist (see Table) and they work differently in the body. For example, ALA and SDA omega-3s found in plant oils work differently from EPA and DHA omega-3s found in algae (vegan) and fish oils. What’s more, while all omega-3s have health benefits, research shows that some give more targeted benefits in our bodies.

“The omega-3s EPA and DHA support life-sustaining functions, such as breathing, heart rate, and muscle and nerve contractions.  Everyone needs EPA and DHA for a healthy body, and higher levels of omega-3 (measured as the Omega-3 Index) support optimum health. An Omega-3 Index of 8% or higher improves the health of your brain, heart, eyes, joints; it increases longevity and supports overall health and wellness.  

“ALA and SDA are also healthy fats; they are great sources of energy and support general metabolic wellness. Supplementing with SDA and vegan DHA omega-3s effectively increases the Omega-3 Index.1,[1] Both ALA and SDA can convert to EPA in our bodies; the added benefit of SDA is that the body turns SDA into EPA far more efficiently than ALA does from flax seeds.[2],[3],[4],[5] Research shows that consuming vegan DHA increases DHA levels, while consuming ALA will not.[6],[7],13 

“All of us, from vegan to omnivore, need DHA omega-3 for optimal health as it is crucial for brain, heart, eye, and reproductive health. The majority of us don’t meet our omega-3 needs unless we eat fish or take fish oil. This is especially true for vegans, vegetarians, lacto-ova vegetarians, and flexitarians. Many vegans and vegetarians consume little or no DHA omega-3. Even among vegetarians who eat eggs and dairy foods, their intake is, on average, only 20 mg DHA per day[8] compared to the suggested 250-500 mg per day. Indeed, a large population study in vegetarians reported that more than half of the subjects consumed no DHA at all.[9] Vegan athletes tend to be very low in omega-3s. Given the documented need for DHA and the lack of DHA in plant-focused diets, consuming DHA directly is highly recommended.”  

Vannice also states that vegans and vegetarians alsohave significantly lower intake of vitamin D. The Scientific Advisory Committee on Nutrition (SACN) recommends at least 10 mcg vitamin D per day, but a UK population study reported the average intake of vitamin D among vegetarians was 1.5 mcg per day, and even lower in vegans, who consume less than 1 mcg of vitamin D per day while.[10],[11] Vitamin D is needed to support strong and reliant bones, a healthy immune system, and muscle metabolism; and because it is a fat-soluble vitamin, it is best taken with fat. Supplementing with at least 25 mcg per day is recommended to increase vitamin D levels.12,13

PURE OATY // NEW PRODUCT

Thank you to Rawlingson Lane for the following content

Family owned, Family run, British manufacturer –
Gluten Free oat milk for ethical consumers

With many consumers now actively investigating not only how products are made, but increasingly, who owns the brand themselves, the focus on family owned, family run companies has never been greater. Glebe Farm Foods has been in the Rayner family for over 50 years, and is currently run by sister and brother Rebecca and Phil. This year, heavy investment by the
family itself has seen the creation of a purpose-built gluten free oat milk plant, located on the same farm at which the oats themselves are grown. This plant has been the catalyst for the launch of PureOaty, the only oat drink on the market that is produced using exclusively British gluten free oats.

Lovingly created in the UK using just 4 natural ingredients: British
gluten free oats, water, sunflower oil and salt, PureOaty contains no
added sugars, sweeteners or preservatives and never, ever comes from
concentrate (unlike many similar products).

Low in sugar and calories, PureOaty is an excellent milk alternative in
delicious barista style coffees, whilst being perfect on cereals, or in
smoothies. In addition, it excels as the base for many sauces, soups and
desserts or as a key ingredient in baking, from gluten free brownies to delicious cakes and bakes.

When steamed through a domestic coffee machine, PureOaty creates a luxurious, velvety barista style foam which is ideal for a morning cappuccino, mid-afternoon latte or an indulgent hot chocolate.

Following the huge demand for plant-based milks in 2020, PureOaty provides a fantastic gluten and dairy-free option for those who are integrating free-from products into their daily lifestyle in 2020.

Suitable for both vegetarians and vegans alike, PureOaty also offers an excellent plant-based option for consumers with a number of dietary requirements including lactose intolerance, coeliac disease and nut allergies.

The Rayner family is delighted with the initial launch of this gluten free oat milk option and are already receiving a great response from consumers following a dairy free diet, as well as those who are choosing it as a lifestyle option.

PureOaty is currently stocked in Holland & Barrett, Central England Co-Op’s and Amazon an retails for around £1.99.

For social media updates, follow Glebe Farm Foods on Instagram, Twitter & Facebook @GlebeFarmFoods.

LET’S TALK ABOUT… GUTS!

Thank you to James Barley Publicist for the following content

TRUST YOUR GUT (HEALTH!)

Health and Fitness Editor, Lucy Gornall, discusses her tips and tricks to maintain a healthy gut.

  • 84% of Brits do not consider their immune system to be a strong defender of illness
  • Only 19% of Brits are very aware of the term ‘gut health’
  • 1 in 5 Brits suffer often with constipation, indigestion (22%) and diarrhoea (18%)

It’s uncomfortable… it’s embarrassing… it’s a little awkward… and that’s just the conversation. Gut health, and speaking about it, can be both mortifying and interesting, and it’s ok to embrace both!

What we know about our health, whether that be what causes a migraine, or what gives us cramp, is different for every single person. 

We’re all unique. We all have ups and downs, good and bad days (or thoughts, or feelings) but there are plenty of tips and tricks that can help us feel a little more stable… and at the very least, stable in our gut!

I recently discovered some new research from (my favourite) yoghurt brand, The Collective, who found that a huge 84% of us do not rate our immune system as being a strong defender or preventer of illness. In fact, 1 in 5 Brits suffer with constipation, indigestion (22%) and even diarrhoea (18%) more often than we’d like. 

It’s shocking to me that so many of us are suffering in this way, and that stomach issues like these are becoming ‘normal’ and almost expected… There are countless aspects of life that we should be normalising, but an uncomfortable and sometimes painful gut, is not one of them!

The following thoughts are personal to me, BUT, what works for one can work for the many, so if you’re struggling with your gut health, don’t struggle alone. If you’re becoming used to being bloated, feeling sluggish, tired, and constantly uncomfortable then maybe I can help. 

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Limit Grazing. 
When I snack a lot or just KEEP dipping my hand into the granola bag, I feel like my gut never gets a chance to rest and digest! So, I try to just eat my three meals, leave a nice lengthy gap between, and only snack if I’m hungry!

Exercise. 
Always a winner – things just get moving! However, if I over exercise or go that bit too hard, then my stomach will bloat. So, it’s a fine line. Also, to note, when I swim or run I need to have waited at least 2 hours since I last ate. 

Probiotics and fermented foods. 
The Collective kefir range, along with sauerkraut and probiotics have done wonders for me. They help settle my tummy, support my immune system, and although some fermented foods can raise eyebrows when your friends take a peek in your fridge, they really are a game changer. If you’re not used to them though, go easy at first! Or the side effects will be a little… gassy!

Find the trigger foods
Some foods Just don’t agree with my tummy. Fried foods are the devil for me, as is cheese (however, some are ok). I’ve honestly spent years making notes and tracking how I feel after foods… but it’s worth noting that…

Stress plays a part. 
I could eat ice cream when I’m stressed or trying to hit deadlines, and it will ruin my gut. Or I can eat it calmly in front of a film, and it won’t wreak such havoc. As soon as I’m stressed (this could be from an argument with someone, or missing a train or anything that makes me a bit on edge), I try to avoid eating as my tummy just isn’t in that ‘digest’ mode and instead, will simply bloat out! Stress really affects our immune systems, and it’s more important now (than ever before!) to keep ourselves healthy from the inside out.

Yoga. 
For digestion! Ok, so when bloating or wind does build up, I go on YouTube, search for ‘digestive yoga’ and spend 5 minutes just… having a release. No shame here – we’ve all been in those uncomfortable situations! 

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Only 19% of us Brits are completely aware of the term ‘gut health’. To me, that’s shocking. What’s more, 59% of us don’t think that maintaining a healthy gut is very important at all. Come on, Britain!

I know how difficult and emotional confronting your gut can be. Our gut is where our true feelings lie – hence the term ‘gut feeling’ – so sometimes we don’t really want to stand up to that challenge. But please know that small changes, and they really can be as tiny as a swig of kefir, can have such a positive lasting effect.”