LEON BURGER’S LATEST CAMPAIGN

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LEON LAUNCHES BETTER BURGERS CAMPAIGN

  • Wide industry call to improve sourcing and nutrition of fast food nationwide
  • Restaurant is also launching a new Burger Meal Deal, a Crispy Chicken Korean Burger and vegan menu innovations
  • New menu available from 8th October in LEON restaurants across the UK
A sandwich sitting on top of a table

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Naturally Fast Food chain LEON is launching the Better Burgers Campaign, rallying the hospitality industry to improve the nutrition and sourcing of fast food.

The campaign brings to life LEON’s mission to serve naturally fast food that not only tastes good but does good too, with a menu featuring local and responsibly sourced seasonal ingredients. The announcement comes at a time when consumers are challenging restaurants to behave with more transparency and clarity on the nutritional value of their menus.

The Better Burgers Campaign kicks off with the launch of LEON’s new Burger Meal Deal (any burger)1, regular Baked Fries and a no-added-sugar natural fruit juice sparkling can; £8.95) and the new Crispy Chicken Korean Burger. This good-for-your-gut burger is made with raw, fermented kimchi, LEON’s best-selling GFC higher-welfare British chicken nuggets and a zingy Korean mayo.

Each of LEON’s Burgers is truly ‘better’: from the delicious Chargrilled Chicken Burger made with 100% British chicken thigh, which has double the protein of a McDonald’s McChicken Sandwich and more protein than any of KFC’s Chicken Burgers, to the Fish Finger Burger made with MSC fish from sustainable shoals which beats McDonald’s equivalent, Filet-o-Fish.

LEON believes in the power of plants and has increased the number of plant-based dishes on its menu, with a focus always on flavour helping guests to both eat well and look after the planet. In fact, sales of plant-based burgers now equal the number of meat-based burgers2 which couldn’t make the team at LEON happier.

Continuing to innovate in plant-based dishes, LEON is also launching a new Vegan Tagine with Jackfruit & Chickpeas (£4.95) and Sweetcorn Ribs with Parmesan & Truffle (£3.45), welcoming the return of the Brazilian Black Beans (£3.95), and larger Vegan Cheezy Loaded Fries, now topped with hot jalapeños (£3.95).

Continuing its commitment to seasonality, the Grilled Aubergine and Paprika Chicken Plant Boxes have been updated to feature the best of British autumnal roasted veg.

Erica Molyneaux, Head of Food at LEON, said: “It is our mission to continue to give our guests food that tastes good, does good and is kind to the planet. It is time for other restaurant brands to join us in the Better Burgers Campaign and rally for the improvement of food sourcing and nutrition within the fast food industry.

“We’re excited to be launching a new responsibly-sourced burger and a range of vegan sides which continues to show our ongoing commitment to providing innovative, affordable and good-for-your-gut fast food.”

The new menu is available across all LEON restaurants from Thursday 8th October 2020.

GERMAN DONER KEBAB ‘THE BOSS BOX’ // PRODUCT REVIEW

We recently teamed up with the guys at Deliveroo to get our hands on the new Boss Box from German Doner Kebab. GDK is somewhere we have visited before & really enjoyed, so when we received the invite to take part in this new project, we knew we would be in for a treat. We were gifted with a voucher each to be used via Deliveroo to purchase The Boss Box from GDK – very straightforward! We used the Lakeside branch of GDK as we were visiting anyway, & we opted for collection rather than delivery.


We each enjoyed a meal of The Boss Box, which contains the following
– a kebab of your choice (we both went for the Doner Durum Wrap, mixed meats)
– a side of either Chilli Cheese Bites or Doner Spring Rolls (we had one of each)
– Fries
– 3 of GDKs signature sauces
– a ‘slim’ drink of your choice
(we also added on a few extra bits with the remainder of the vouchers)


The box that the meal itself is presented in is sleek. The box is glossy & black, & certainly gives any other takeaway packaging a run for its money. The box itself to the inside is also presented very neatly – sections are divided so your meal is perfectly spaced, plus there are handy little holders for the sauces too which makes a huge difference & saves the faffing of having to pick up the pots to dip your fries in.


Now onto the food, GDK never disappoints, portion sizes here are extremely generous, & you can add extra salad at no extra cost (which we both did), although saying this, it probably isn’t necessary to do so. The kebabs are fully loaded with meat (you can choose between beef or chicken, or both) & are beyond filling – neither of us finished our kebabs! We did however finish all of our sides. The chilli cheese bites are absolutely delicious (we even ordered extra of these bad boys!), & again, the Doner Spring Rolls are exceptionally generous when it comes to their sizing. Everything at GDK is always bursting with taste & flavour, the only thing that sort of lets the meal down is the fries – the fries are more ‘chips’ as they are slightly chunkier, & to be honest, you could probably do without these anyway as the kebab is just so filling!

The Boss Box will set you back £12.99 but we would say that it is total value for money – you get a lot of food there.

Thank you very much to both Deliveroo & German Doner Kebab.

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THE HALL (LAKESIDE) // LAUNCH

Intu Lakeside have recently undergone a bit of a renovation & are bringing lots more than just shopping to the centre, including this fantastic new food hall. We were lucky enough to be invited down to the launch day & be among the first to try it out.

The event was invite only, & on arrival our names were ticked off on the guestlist before being shown inside. We were then given a voucher (to the value of £10) which could be spent in any of the 6 eateries in The Hall, & presented with a much appreciated glass of fizz.

The 6 street food inspired eateries at The Hall include:
– Baoziinn Chinese
– Fanny’s Kebabs
– Burger & Beyond
– Fundi Pizza
– Mother Clucker
– Curry On Naan Stop

My friend whom I visited with chose to eat from Curry On Naan Stop, & I opted for Mother Clucker.

Each of our meals were great – there was a bit of a wait for both however this was to be expected with the venue being new, & how busy it was, however staff did everything they could to cater for all & made sure everything was perfect. I even managed to blag some extra chicken in my burger for waiting, & my friend managed to get her hands on some free fries – win win all round! We will be back for sure to try out the other stalls!

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ESSEX FOODIES ABROAD // BRATISLAVA

Last month (March) I visited Bratislava, Slovakia just as a little weekend getaway. Prior to any trip I go on, I will always rummage through Tripadvisor to see what’s hot & what’s recommended. Somehow, I stumbled across a little restaurant called Jump Street. It looked amazing. The restaurant specialises in serving black bun burgers, which, much to my liking are extremely Instagrammable. Even if the reviews were bad (which they weren’t) I was still set on going purely for the pics.

The restaurant was easy to find (with the help of Google Maps), however it isn’t very noticeable – so if you do plan on ever visiting, don’t expect glistening neon lights! Moving on to the burger…

Ok, so I honestly had little hope for this burger (apologies to Jump Street), I expected it to be a gimmick with the burger presented as it were, but let me tell you, it was GLORIOUS. The meat itself was cooked medium, & was packed full of tasty burger juice, amongst onion, tomato, relish etc. I would certainly suggest checking Jump Street out if you happen to travel to Bratislava, not only because the food is incredible here, but because you you’ve got the chance to get the perfect burger-biting action shot! Their dessert – chocolate lava cake is also pretty awesome.