THE COPPER CREW – CANNED WINE // NEW PRODUCT

Thank you to The Copper Crew for the following content

“The Copper Crew Launched in July 2020, The Copper Crew is a Cambridge based canned wine business, founded by three young friends – Theo Gough, Oli Purnell and Sam Lambson. Theo and Oli are Cambridge locals, while Sam is The Crew’s winemaker, based in South Africa. The name, The Copper Crew, comes from Theo and Oli’s ginger hair.

About us
We focus on sourcing and blending South African wines, specifically to be
canned. Our wines are selected and blended by Sam Lambson who recently completed a degree in oenology (the study of wine and wine making) at the University of Stellenbosch. While still at University Sam founded Minimalist Wines, launching his first wine to great acclaim in London (Stars in the Dark, 2018, Sryah, W.O. Elim). Sam’s success saw him completely sell out of his wine, signing an exclusive export deal, and being written up as one of Jancis Robinson’s unofficial wines of the week. While exhibiting for Minimalist in 2019, Theo and Sam first discussed the future
of young winemakers, changing consumer preferences and the importance of sustainable practices. Meanwhile, Oli had noticed the rise and popularity of canned wine whilst studying in the US. Together, we thought canned wine matched consumer preferences and could be successful in the UK as a more sustainable alternative to glass. Following conversations between all three of us on the business potential, feasibility and technical processes, we decided to make it a full-time venture. We left our jobs, started The Copper Crew from a kitchen table and have enjoyed every day since!

Our wines
Currently, we have two wines, a Rosé and Chenin Blanc, and will be launching a Merlot in October.

Wine details
The Copper Crew, 2019 Rosé, 13.5%
Appellation: W.O. Western Cape
A Provençal inspired blend based on Grenache, Mourvèdre and Syrah

The Copper Crew, 2019 Chenin Blanc, 13.5%
Appellation: W.O. Western Cape
Blend: 100% Chenin Blanc

Detailed tasting notes
The Copper Crew, 2019 Rosé, 13.5% – a blend of 5 Rhône cultivars; Syrah,
Grenache, Mourvèdre, Cinsault, Viognier. Pale salmon in the glass, it has juicy aromas of ripe red cherry and plum, followed by a hint of baking spices (clove and cinnamon) and delicate floral undertones (violet). The wine is medium (-) in body, displays crisp acidity which lends freshness to the palate and resolves in an almost saline finish

The Copper Crew, 2019 Chenin Blanc, 13.5% – 100% Chenin Blanc and pale
gold in the glass. It has aromas of lemon meringue and passion fruit, lifted by citrus (orange, grapefruit), and melon notes. A textural wine- initially chalky, followed by a touch of leesy richness, cut by a zesty lemon/lime acidity. Richness gives way to zestiness, resulting in a long, pithy finish

Critic’s feedback
Jancis Robinson, FT wine critic, MW – “The Copper Crew have come up with
two nicely packaged 25cl cans of South African wine, both with quite marked acidity and light spritz, the rosé a bit drier-tasting than the Chenin Blanc. It has quite successfully been modelled on a Provençal pink from Grenache, Mourvèdre and Syrah grapes. Both wines are blended by Sam Lambson, featured, indeed pictured, in this earlier article” -JancisRobinson.com

Emma Dawson, MW, Berkmann Wine Cellars Senior Buyer – “In aid of drinksouthafrican I decided to try this delightful ‘tinner’ by @coppercrewwines an honestly delightful & refreshing little tipple. The Chenin was just as good too”

Anne Jones, Waitrose Wine Category Manager, Wines, Beers and Sprits –
“The branding looks well-pitched […] The fruit on the rosé is very pretty and has enough concentration and elegance […] I did send on my feedback to the relevant buyer as I think there is real potential for these. Good work on the liquid”

Jacopo Mazzeo, Imbibe UK – on The Copper Crew’s Chenin Blanc “It shows a bit of reductive character at first, which then blows off to reveal light notes of lemon, pear, blossom and a touch of wild herbs. Refreshing, with just a hint of spritz to it”. On The Copper Crew’s Rosé “Very pale, it successfully resembles a light rosé from Provence, with delicate red berry fruit and some citrus flavours”

Why cans
We chose to use cans because of their lower environmental impact, convenience and moderation of serving size:
Aluminium cans are 100% recyclable, which means that unlike glass, they
can be recycled over and over again without losing any quality. 75% of all
aluminium cans ever made are still in circulation, and in the UK they can
be back on the shelf within 6 weeks after being recycled.
Cans are significantly more space efficient than bottles- almost half (46%)
of the carbon footprint of wine comes from its packing and transportation.
Can’s pack twice as efficiently as bottles are because they are lighter required less energy to be transported.

Portion control
Laithwaites found that the average British household throws away 2 glasses of wine a week. This is equivalent to 17.3 bottles per household annually, or a massive 624 million bottles for the UK population. A quarter of those asked said they opened more than they wanted to drink. 250ml cans address this issue by acting as either a single large glass or when shared, as two small glasses.

– Cans are completely sealed protecting from oxygen degradation and UV
damage.
– Cans chill down in under 30 minutes, compared to an average of 3 hours
for a bottle of wine.
– Cans can be taken anywhere and don’t need a corkscrew.

Availability
Our wines are available for delivery throughout the UK directly from our website http://www.coppercrew.co.uk. We are also working to be stocked in Cambridgeshire independent retailers.

Pricing (from website)
£24.99 + £4.80 shipping for 6-pack (2 bottle equivalent)
£49.99 for 12-pack, with free shipping (4 bottle equivalent)
£99.99 for 24-pack, with free shipping (8 bottle equivalent)