LEON BURGER’S LATEST CAMPAIGN

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LEON LAUNCHES BETTER BURGERS CAMPAIGN

  • Wide industry call to improve sourcing and nutrition of fast food nationwide
  • Restaurant is also launching a new Burger Meal Deal, a Crispy Chicken Korean Burger and vegan menu innovations
  • New menu available from 8th October in LEON restaurants across the UK
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Naturally Fast Food chain LEON is launching the Better Burgers Campaign, rallying the hospitality industry to improve the nutrition and sourcing of fast food.

The campaign brings to life LEON’s mission to serve naturally fast food that not only tastes good but does good too, with a menu featuring local and responsibly sourced seasonal ingredients. The announcement comes at a time when consumers are challenging restaurants to behave with more transparency and clarity on the nutritional value of their menus.

The Better Burgers Campaign kicks off with the launch of LEON’s new Burger Meal Deal (any burger)1, regular Baked Fries and a no-added-sugar natural fruit juice sparkling can; £8.95) and the new Crispy Chicken Korean Burger. This good-for-your-gut burger is made with raw, fermented kimchi, LEON’s best-selling GFC higher-welfare British chicken nuggets and a zingy Korean mayo.

Each of LEON’s Burgers is truly ‘better’: from the delicious Chargrilled Chicken Burger made with 100% British chicken thigh, which has double the protein of a McDonald’s McChicken Sandwich and more protein than any of KFC’s Chicken Burgers, to the Fish Finger Burger made with MSC fish from sustainable shoals which beats McDonald’s equivalent, Filet-o-Fish.

LEON believes in the power of plants and has increased the number of plant-based dishes on its menu, with a focus always on flavour helping guests to both eat well and look after the planet. In fact, sales of plant-based burgers now equal the number of meat-based burgers2 which couldn’t make the team at LEON happier.

Continuing to innovate in plant-based dishes, LEON is also launching a new Vegan Tagine with Jackfruit & Chickpeas (£4.95) and Sweetcorn Ribs with Parmesan & Truffle (£3.45), welcoming the return of the Brazilian Black Beans (£3.95), and larger Vegan Cheezy Loaded Fries, now topped with hot jalapeños (£3.95).

Continuing its commitment to seasonality, the Grilled Aubergine and Paprika Chicken Plant Boxes have been updated to feature the best of British autumnal roasted veg.

Erica Molyneaux, Head of Food at LEON, said: “It is our mission to continue to give our guests food that tastes good, does good and is kind to the planet. It is time for other restaurant brands to join us in the Better Burgers Campaign and rally for the improvement of food sourcing and nutrition within the fast food industry.

“We’re excited to be launching a new responsibly-sourced burger and a range of vegan sides which continues to show our ongoing commitment to providing innovative, affordable and good-for-your-gut fast food.”

The new menu is available across all LEON restaurants from Thursday 8th October 2020.

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